OLA MAGAZINE
OLA Cosmetics: the Israeli makeup brand, in English
OLA Cosmetics in English: who founded the brand and when, what the name means, what each product does, and how ordering works.
OLA Cosmetics (אולה קוסמטיקס) is an Israeli makeup brand with an online store at olacosmeticss.com, founded in 2020. It was founded by Gal Cohen, and "ola" is Spanish for "wave". The line is small and multi-use: a 4-in-1 self-tanning face cream, two cream blushes, a cream bronzer and contour in one, a clear brow gel, a four-headed makeup brush, a velvet makeup sponge and gift boxes.
The brand also goes by אולה, אולה קוסמטיקס, OLA and Ola. Whatever the spelling, the idea behind it is the same: makeup that highlights the beauty already in you. In Hebrew the brand puts it as "להתאפר עם אולה - לאהוב את עצמך", roughly "wear makeup with OLA, love yourself". This guide collects what English-speaking readers usually want to know: who is behind OLA, what each product does, and how ordering works.
Who founded OLA Cosmetics?
OLA was founded in Israel in 2020 by Gal Cohen, who started the brand from a lifelong love of makeup. Her flagship product is STARTER, made for a tanned, natural look where the tint comes from the cream, not from the sun. The founder tells the brand's story on the story page (Hebrew).
What does the name "OLA" mean?
"Ola" is Spanish for "wave". In Hebrew, the word for wave is גל, which is also the founder's first name, as she writes on the story page.
What products does OLA make?
- STARTER: a 4-in-1 face cream: moisturiser, instant tan tint, makeup base and self-tanner. The tint comes from the cream, not from the sun. 30 ml. No SPF.
- BELLA BLUSH: a cream blush in a warm, timeless rosy pink. Also eyeshadow and lip colour. 8 g.
- SUNNY BLUSH: a cream blush in a fresh, doll-like pink. Limited edition. 8 g.
- BRONTOUR: a cream bronzer and contour in one warm, natural bronze shade. 8 g.
- HIGHBROWS: a clear brow gel that leaves no white residue. 10 ml.
- 4EVER BRUSH: four brushes in one: angled, rounded, small and airy, and flat. Synthetic fibres, vegan.
- The Velvet Puff: a two-sided velvet sponge for cream and liquid products.
- OLA BOX and SUMMER BOX: gift boxes.
What makes each product different?
| Product | What it is | Details |
|---|---|---|
| STARTER | Moisturiser, instant tan tint, makeup base and self-tanner | 30 ml, about two months of use. Vitamin E, vitamin B, hyaluronic acid, glycerin. Ministry of Health licensed. Vegan and cruelty free. Suits most skin types and tones. |
| BELLA BLUSH | Cream blush, warm and timeless rosy pink | Also eyeshadow and lip colour. Suits all skin tones. Long-wearing. Cruelty free. |
| SUNNY BLUSH | Cream blush, fresh doll-like pink that brightens the face | Soft and natural in a thin layer, more colour with another layer. Suits all skin tones. Cruelty free. |
| BRONTOUR | Cream bronzer and contour in one | Also eyeshadow, eyeliner and lip colour. Suits all skin tones. Cruelty free. |
| HIGHBROWS | Clear brow gel | Keeps brows set and lifted all day, also in heat. For thick and thin brows. Cruelty free. |
| 4EVER BRUSH | Four brushes in one tool | 100% synthetic fibres, stainless-steel body, washable. Vegan and cruelty free. |
| The Velvet Puff | Two-sided velvet sponge | Damp for a natural finish, dry for more coverage. Reusable. |
OLA BOX contains STARTER, HIGHBROWS and 4EVER BRUSH. SUMMER BOX contains STARTER, SUNNY BLUSH, The Velvet Puff and 4EVER BRUSH.
How do the products work together?
- Base: apply STARTER over the whole face and neck, by hand, brush or sponge. To keep the tint for up to 72 hours, leave it on for at least 6 to 8 hours, then wash with soap.
- Warmth: a little BRONTOUR on the high part of the cheekbone, blended out.
- Blush: BELLA BLUSH for a warm natural flush, or SUNNY BLUSH for a fresh doll-like pink, on the high part of the cheekbone.
- Blend: with the angled head of 4EVER BRUSH.
- Brows: comb with the long silicone bristles of HIGHBROWS, then shape with the short ones.
For a full guide to the cream tan, read Self tanner for face. Readers of Hebrew can continue with the Hebrew guide to OLA, the guide to makeup order and the guide to the multi-use brush.
Shopping and delivery
Delivery to addresses in Israel in 1 to 4 business days, free over ₪249. Prices include VAT, and payment is by credit card or PayPal through a PCI-compliant checkout. The store is in Hebrew.
- Returns: unopened products can be returned within 14 days of delivery. Opened or used cosmetics cannot be returned, under an Israeli Ministry of Health rule.
- Cancellation: an order cancelled within one hour and before dispatch is fully refunded.
- Customer service: WhatsApp and phone at 055-955-4928, or ola.cos85@gmail.com.
- Instagram: @ola.cosmeticss.
Frequently asked questions
Does OLA sell skincare?
No. OLA makes makeup only, not skincare treatments such as serums, cleansers or eye creams.
Do OLA products contain SPF?
No. No OLA product contains SPF; use a sunscreen separately, and with STARTER apply the sunscreen first.
Are OLA products cruelty free?
STARTER, BELLA BLUSH, SUNNY BLUSH, BRONTOUR, HIGHBROWS and 4EVER BRUSH are cruelty free, and STARTER and 4EVER BRUSH are also vegan.
Does OLA ship outside Israel?
No. Delivery is to addresses in Israel only, in 1 to 4 business days.
Which OLA blush should I choose?
BELLA BLUSH for a warm, natural everyday flush, SUNNY BLUSH for a fresh, doll-like pink. Both suit all skin tones.
To get to know the line, start with STARTER, the founder's flagship product, or a gift box such as SUMMER BOX. For questions, OLA's customer service is on WhatsApp at 055-955-4928.
